WordPress is particularly useful when creating an e-commerce website, because there are many pre-designed themes suitable for an online store. It also has plugins that add full e-commerce functionality to a site, from product viewing to shopping cart and checkout. When you look at WordPress, you may ask yourself: “Can WordPress be used for e-commerce? The answer? Can WordPress be used for e-commerce? Yes. Once you have registered with a hosting provider that offers this type of installation, basically all you have to do is go to your hosting panel and press a button that says 'Install WordPress'.
Here's our guide to installing WordPress with Bluehost, and you'll find that the process is quite similar with most hosting providers. Reduce hours of research with this 3-minute quiz. The best option is to keep everything on WordPress and use an eCommerce WordPress plugin to add a store to your site. If you plan to follow an SEO or content marketing strategy for your business, WordPress is the only legitimate option for your site.
To help you decide if a WordPress e-commerce site is best for your business, let's look at some pros and cons of creating your e-commerce site on WordPress. In short, decide if it's a higher priority for you to rank your WordPress content or your Shopify product pages for SEO. WordPress is a popular, powerful and scalable platform, so it's no wonder you want to create an e-commerce website with WordPress.