WordPress is a popular, powerful and scalable platform, making it an ideal choice for creating an e-commerce website. There are many pre-designed themes suitable for an online store, as well as plugins that add full e-commerce functionality to a site. Installing WordPress is easy with most hosting providers, and you can reduce hours of research with this 3-minute quiz. The best option is to keep everything on WordPress and use an eCommerce WordPress plugin to add a store to your site.
To help you decide if a WordPress e-commerce site is best for your business, let's look at some pros and cons of creating your e-commerce site on WordPress.
Pros of Using WordPress for EcommerceIf you plan to follow an SEO or content marketing strategy for your business, WordPress is the only legitimate option for your site. It's easy to use and customize, and there are plenty of plugins available to help you create a fully functional e-commerce website. It's also open source, so you can access the code and make changes as needed.
Additionally, WordPress is highly secure and regularly updated, so you don't have to worry about your website being vulnerable to hackers or other malicious attacks.
Cons of Using WordPress for EcommerceThe main downside of using WordPress for e-commerce is that it can be difficult to manage if you don't have any coding experience. You may need to hire a developer or designer to help you customize the site and make sure everything is working properly. Additionally, if you're using a plugin to add e-commerce functionality, it may not be as robust as a dedicated e-commerce platform like Shopify or BigCommerce. In short, decide if it's a higher priority for you to rank your WordPress content or your Shopify product pages for SEO.
ConclusionWordPress is a great option for creating an e-commerce website.
However, it can be difficult to manage if you don't have any coding experience, and the plugins may not be as robust as dedicated e-commerce platforms. Consider your priorities when deciding which platform is best for your business.