Search engine optimization (SEO) helps people find products and information on search engines like Google and Bing. An SEO specialist, then, researches and analyzes online trends and best practices to develop and implement strategies that improve search results. An SEO expert (also known as an “SEO specialist) is someone who optimizes websites to achieve higher search engine rankings. Every search someone does on Google depends on the keywords.
Keywords are used to determine which content best matches a search query based on the words entered in the search field. Google uses many different search techniques to find the best possible information. The better the font, the higher it appears in the ranking. In short, SEO is the foundation of a holistic marketing ecosystem.
When you understand what users want from your website, you can implement that knowledge in your campaigns (paid and organic), on your website, on your social media, and more.