Our customers often ask us if wordpress is good for SEO. It's no coincidence that Wordpress sites tend to rank well on Google. Or at least it can (or should) be. And like any tool, you have to know how to use it.
WordPress is the most popular CMS. Nowadays, users around the world create WordPress sites, from small business owners, who want to expand their online businesses to authorities in different niches. More specifically, 42.2% of websites on the Internet work with WordPress. On the other hand, optimized images can speed up page load time, improve the user experience, and offer additional positioning opportunities.
A bad user experience can be anything from poor web design to poorly structured content and images that aren't relevant to copying. Google can understand how good the user experience of any website is based on metrics such as bounce rate, average time spent on a page, shopping cart abandonment, etc. It is important that you track those metrics and you can do so by consulting your Google Analytics account. However, with a good user experience, you can keep your visitors on your site longer and more engaged with your content.
So, what Google Analytics metrics indicate a good user experience? To make sure everything works and loads smoothly, you can check the speed of your site in Google's PageSpeed Insights. The PageSpeed score includes reporting data on two essential speed metrics, DomContentLoaded (DCL) and First Contentful Paint (FCP), as well as data from Chrome's User Experience Report (CruX). They help evaluate page performance on both desktop and mobile devices, and offer suggestions on how to improve it. With the tips provided in the previous blog post, you can definitely come to the conclusion that WordPress is, in fact, a great option for SEO.
The way it has been developed and its open source nature have helped the platform to grow as an SEO friendly website builder. And it's common knowledge that you need an SEO plugin (not necessarily YOAST) to optimize a WordPress site. Build faster, protect your brand and grow your business with a WordPress platform built to drive extraordinary online experiences. Because the advantage of the platform is that there really isn't anything you can't do to optimize a WordPress site.
WordPress offers you a lot of options to customize your site with many great plugins and themes available, more than any other competitor. Its prevalence is something of a “chicken and egg” scenario: WordPress became (and still is) popular in many ways due to its inherent SEO features and extensibility. WordPress started as a simple blogging tool and has become the world's leading content management system. WordPress themes and plugins work together to make websites professional, easy to use and attractive.
Because with a clean and fast theme, some plugins, and a little hard work to fix what needs to be fixed, there's nothing you can't do to optimize your WordPress site. WordPress doesn't have built-in performance monitoring, but connecting to Google Analytics is quite simple. When you're on WordPress creating a new post, the first thing you need to do is compress the image before uploading it. Well, unfortunately, page builders can also add a lot of code to your WordPress site and slow it down considerably.