How to Optimize Your WordPress Site for SEO

WordPress comes with several built-in search optimization tools. Learn how to use them effectively and get tips & tricks for improving your website's ranking.

How to Optimize Your WordPress Site for SEO

WordPress is a great content management system that comes with several built-in search optimization tools, such as usability, htaccess to create static URLs, blogrolling and ping. Additionally, there are a number of third-party plugins and hacks that can be used for search engine optimization (SEO). Out of the box, WordPress is a fairly well-optimized platform, so a basic setup can provide a solid foundation without extensive customization, theme optimization or plugins. Beginners can get started quickly with WordPress SEO. That said, you can do a few things to increase your ranking chances, refine your workflow, and make sure your website is perfectly optimized.

By default, every link you create in WordPress is a dofollow link. Google tracks these types of links when it analyzes your site. These links help create authority that affects your rankings, since the link juice is moved away from the link page. Using header tags correctly creates better quality web content and is also an easy way to improve WordPress SEO.

Google likes it because it helps explain what information can be found in your publication. Your permalink settings define the format that your page and post URLs will take, which can significantly impact WordPress SEO. But WordPress helps you deal with many of the SEO basics that help your site rank, and what you'll find below are tips and tricks that help you implement tactics that drive growth specifically on the platform. WordPress alone doesn't replace a solid SEO strategy, and while there's no denying that the CMS saves you time and helps you follow inexperienced best practices, you should understand that you should strive to position your website on Google. The best way to know how well WordPress SEO works is to create a free account with Google Analytics. This strategy is optional, but indexing categories on Google can increase the relevance of your content to increase the ranking of your page, increase your traffic and improve the WordPress SEO.

Once you've implemented the basics of WordPress SEO, you're ready to start optimizing your site and working on things that will make a real difference to your ranking. Although WordPress sometimes redirects users to the new location (the Yoast SEO Premium redirect manager handles this automatically and reliably), changing URLs can affect performance. If you follow the tips and advice above, you'll find that you can master the basics of WordPress SEO pretty quickly. In addition, there are a large number of default functions available to WordPress users, which can help you further improve your SEO. If you're not sure what you're doing, especially if you're a beginner working on your WordPress SEO, don't hesitate to ask for help. The easiest way to do this on WordPress is to install a Google Analytics plugin such as the MonsterInsights plugin for WordPress.

Carlton Picchetti
Carlton Picchetti

Amateur web nerd. Award-winning pop culture enthusiast. Incurable twitter practitioner. Passionate music guru. Certified music advocate. Hardcore twitter trailblazer.

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