WordPress is the most popular content management system (CMS) in the world, with nearly 30 percent of all websites using it. It's no surprise that many companies are wondering if WordPress sites can rank well in search engine results pages (SERPs). The answer is yes, but there are some important factors to consider. Page speed is a major ranking factor for Google, so if your site is slow, it will not only frustrate users but also push you down on Google's SERPs.
Additionally, you must ensure that your WordPress site is properly configured for on-page SEO and that you have the right plugins installed. At Saba SEO, our San Diego SEO specialists discuss the merits and drawbacks of WordPress and custom HTML sites, as well as their importance in search engine optimization (SEO). We believe that when there is a perfectly good plugin (or plugins) that work, it's better to invest your development time in improving the core functionality of the CMS. When designing your site on WordPress, you should focus on what it looks like on both desktop and mobile devices.
The code should be clean and bloat-free, and pages should be created in Oxygen. This page builder won't charge any scripts on a page, so the code will remain lightweight. Optimized images can speed up page load time, improve the user experience, and offer additional positioning opportunities. A bad user experience can be anything from poor web design to poorly structured content and images that aren't relevant to copying.
Google can understand how good the user experience of any website is based on metrics such as bounce rate, average time spent on a page, shopping cart abandonment, etc. It's important that you keep track of these metrics and you can do so by consulting your Google Analytics account. For those who already use WordPress, site speed shouldn't be an issue. There are many fast-charging themes to meet every need. You can also find plugins that were actually created to improve the speed of the site.
To make sure everything works and loads smoothly, you can check the speed of your site in Google's PageSpeed Insights. The PageSpeed score includes reporting data on two essential speed metrics: DomContentLoaded (DCL) and First Contentful Paint (FCP), as well as data from Chrome's User Experience Report (CruX). These help evaluate page performance on both desktop and mobile devices and offer suggestions on how to improve it. Most serious WordPress bloggers have already switched to Rank Math because it comes with almost all the features of Yoast SEO Premium (plus some) and it's free. The article covered the best themes that help to optimize the WordPress website from the point of view of SEO. Before reviewing WordPress's control over on-page SEO factors, let's review some of the platform's SEO highlights (and negatives). It's common knowledge that you need an SEO plugin (not necessarily YOAST) to optimize a WordPress site.
Always use a relevant keyword and discuss what the photo is about; for example, “the Yoast tool makes WordPress SEO easier”.If there is one factor that affects SEO performance more than any other on a WordPress site, it is the choice of theme. But if your WordPress website isn't properly configured for on-page SEO, then the limitation is you, not WordPress. You just need to install one of the many free SEO plugins that are available for WordPress and then add them. If Google gave preference to WordPress over other CMS or custom code, 99% of the web would use WordPress. If, on the other hand, you want a simple website that operates a store and has a blog that covers all the bases of SEO, you can do much worse than WordPress.
Both are solid selections that will allow you to control most of the technical SEO factors that you can't set up on a new WordPress installation. Now DevRix is a leading WordPress technical development agency with WordPress, SaaS and a wealth of experience in multisite networking and experienced collaborators on its team. With YOAST installed, you'll have full control over the SEO title and meta description of each post and page on your WordPress site.