Keywords and metadata aren't the only components search engine spiders examine for relevance. Another very important thing they are looking for is a good website design. When you use WordPress, you never have to worry about optimizing your site design for SEO yourself. WordPress is the most popular CMS.
Nowadays, users around the world create WordPress sites, from small business owners, who want to expand their online businesses to authorities in different niches. More specifically, 42.2% of websites on the Internet work with WordPress. On the other hand, optimized images can speed up page load time, improve the user experience, and offer additional positioning opportunities. A bad user experience can be anything from poor web design to poorly structured content and images that aren't relevant to copying.
Google can understand how good the user experience of any website is based on metrics such as bounce rate, average time spent on a page, shopping cart abandonment, etc. It's important that you keep track of these metrics and you can do so by consulting your Google Analytics account. However, with a good user experience, you can keep your visitors on your site longer and more engaged with your content. So, what Google Analytics metrics indicate a good user experience? To make sure everything works and loads smoothly, you can check the speed of your site in Google's PageSpeed Insights.
The PageSpeed score includes reporting data on two essential speed metrics, DomContentLoaded (DCL) and First Contentful Paint (FCP), as well as data from Chrome's User Experience Report (CruX). They help evaluate page performance on both desktop and mobile devices, and offer suggestions on how to improve it. Or at least it can (or should) be. And like any tool, you have to know how to use it.
The URL chosen for your website posts is a crucial determinant of how search engines will perceive your content. By default, you'll find the setting that shows URLs based on a few odd characters and numbers. We suggest that you code it as H1 or H2, depending on the theme you are using. Title tags tell search engines what your page is about.
They also leave the first impression on those who see the title of your article in search results. So, this is one of the crucial aspects when it comes to getting a better ranking on search engine results pages. WordPress is flexible, easy to use and provides a good foundation for SEO. But it can only take you so far because it's just a CMS.
If you're serious about ranking on Google, there are a few more things you should do. Before reviewing WordPress's control over on-page SEO factors, let's review some of the platform's SEO highlights (and negatives). If there is one factor that affects SEO performance more than any other on a WordPress site, it is the choice of theme. Both are solid selections that will allow you to control most of the technical SEO factors that you can't set up on a new WordPress installation.
If you need help launching your WordPress SEO campaign to improve your website's search rankings, contact Blue Corona. Now, DevRix is a leading WordPress technical development agency with WordPress, SaaS and a wealth of experience in multisite networking and experienced collaborators on its team. Here is the breakdown of the top reasons why WordPress is the best platform to use as the basis of your SEO success story. The WordPress security team does its best to keep abreast of things and, in case a vulnerability is detected, it will send a security update immediately (which WordPress will automatically apply).
We have already talked about the simplicity of the WordPress editor, however, it also extends to the rest of WordPress. Now that we've identified the different features of WordPress that make it SEO friendly, it's time to start optimizing your WordPress site. And it's common knowledge that you need an SEO plugin (not necessarily YOAST) to optimize a WordPress site. These plugins improve certain parts of the Wordpress SEO puzzle to make the platform even more effective.
There is a checkbox in WordPress that, if checked, is effectively an SEO death sentence for your website because it prevents Google from indexing your pages. But if your WordPress website isn't properly configured for on-page SEO, then the limitation is you, not WordPress. WordPress works well with Google and other search engines, has many themes and plugins for advanced SEO optimization, is fast and mobile friendly, community friendly, safe and easy to learn. Compared to some other content management systems, WordPress is quite exceptional, especially when it comes to SEO.